Word Diaries

Email Marketing Statistics: How Consumers Feel about Emails

Most email advertising facts roundups are remarkable in case you need to understand how your open charges compare to the enterprise average or find a new nice practice to replicate.

But they not often uncover consumer expectancies from email advertising or the way to use data in a price-pushed electronic mail marketing marketing campaign.


Don’t worry, even though. I’m here to shake things up.

My group and I surveyed one thousand humans to find out how they feel about emails—and I spill everything in this text. You’ll learn about electronic mail utilization behavior, their favourite niches, and, crucially, what they think about AI-generated electronic mail content material.

So, if you’re prepared to create greater applicable, engaging, and profitable email campaigns, allow’s dive in.

Key Takeaways

Most consumers check their emails a few instances an afternoon. Almost one in five people take a look at them multiple instances per hour!

People join up for emails to learn about ability promotions, get reminders of upcoming occasions, and study extra about manufacturers and a first-time provide.

The 3 most famous industries for e-mail are shops, leisure, and health and well being.

Younger clients assume numerical headlines like “60% off” are greater enticing. Older clients decide upon exclusivity. Women also prefer numerical headlines, even as guys pick extraordinary gives.


Over half of (53.2 percent) of customers say they can’t stumble on AI-generated e-mail content. Even if they could, 38.89 percentage don’t care approximately its presence, and 35.68 percent love it.

Make your e-mail marketing campaigns extra effective with the aid of segmenting your target audience and personalizing emails, the usage of engaging gives to get greater subscribers, and having AI gear create enticing reproduction in seconds.

Consulting with Neil Patel

Our Methodology

To discover what clients think about e-mail, we surveyed 1,000 people within the U.S., across all age corporations and demographics, who perceive as in all likelihood to join e mail newsletters and different sorts of content material from the agencies and brands they observe.

Here’s what we found.


Consumer Email Habits

Let’s kick matters off through discussing the top client preferences for email marketing:

How often do customers test e-mail?

How do they check e-mail?

What kind of gives do they care approximately?

That way, you can supply subscribers what they need!

How often do customers check their e mail?

Consumers check their email a heck of lots.

Our research indicates that sixty one percent of customers are likely to test their electronic mail some times in step with day.

Almost one in 5 human beings (18 percent) test their e mail a couple of instances in keeping with hour.

It gained’t come as a surprise, then, to analyze that most people check their electronic mail on a smartphone, with 89% of respondents choosing this as their desired approach.


They take a look at their emails at all times of the day, too:

28 percent said Early morning (before 9 am)

27 percent stated Late morning (9 am –12 pm)

21 percent stated early afternoon (12 pm – 3 pm)

That’s proper, it doesn’t rely in case you send your e mail in the morning or the afternoon! But I suggest trying out one-of-a-kind times of day together with your precise target audience to look what they choose, so one can help you drive greater success together with your e mail advertising campaigns.

Why do customers sign on for emails?


Whether you’re jogging e mail advertising for ecommerce stores or pretty much some other business, it helps to realize what motivates humans to subscribe.

Our studies indicates that the 4 maximum famous motives humans sign up for your emails are to:

Know approximately ability promotions and offers

Get reminders of upcoming activities

Learn more about manufacturers

Get a primary-time provide cut price

Remember those reasons whilst crafting your email signal-up CTA to make it as enticing as possible.

Which industries do consumers care about most?

Our survey found that the top 3 most famous industries human beings get hold of emails from are:




Health and well-being

That’s amazing information if you run electronic mail marketing for e-trade stores.

But the top industries exchange relying on who you ask. For instance, while we asked people who stated they make a purchase from emails either regularly or very often, we discovered they signed up for emails from barely specific industries.

For those excessive-intent consumers, the top 3 industries have been:

Technology (assume principal tech producers and agencies)

Travel and hospitality + health and well-being (this turned into a tie for 2d)


The notable thing approximately this organization of purchasers is that even though they don’t don’t forget signing as much as get emails out of your business, 41 percent might nonetheless look to see in case your emails provided fee or use to them.

Demographics and Email Preferences

Now, let’s study how e-mail preferences differ in demographics like age and gender.



We asked various age groups (sixteen-24, 25-34, and 35-54+) which e mail challenge lines could most probably get them to open an e-mail.

Both the 16-24-12 months-olds and the 25-34-year-olds — younger clients, in other words — stated a range of-primarily based headline like “60% off ALL spring styles” changed into the maximum attractive.

The 35-fifty four+-yr olds preferred an exclusivity-primarily based situation line like “Exclusive offer”.


You gained’t be surprised to listen that women and men sign up for emails from exclusive industries.

For men, the pinnacle 3 industries are:




Entertainment and events

For girls, the top 3 industries are:



Health and wellness


Men and ladies also select distinct problem lines.

Women decide upon numerical gives, even as guys select exclusivity.

If you didn’t already understand, this research suggests why segmenting emails is so crucial. Splitting your e mail list into separate businesses (primarily based on age, gender, or some thing else entirely) lets in you to customize situation lines and e-mail content.

If you segment by gender, strive targeting guys with extraordinary gives (just like the photo above) and girls with numerical offers.

AI and How It’s Changing Emails

The explosion of generative AI equipment means developing customer-centric e mail campaigns is quicker and simpler than ever.

You can use tools like ChatGPT and Bard to:

Create attractive situation traces

Craft your e mail body replica

Brainstorm offers and discounts

Edit your replica

If you’re the usage of those AI gear to create electronic mail campaigns, you’re in all likelihood questioning whether or not consumers can spot AI content and if they care approximately it.


Don’t worry, we’ve already asked the question and tallied the solutions.

Most people can’t spot AI-generated electronic mail content and don’t care in case you use it

Over 1/2 (53.2 percentage) of human beings say they are able to’t locate AI-generated content in emails.

The correct news is that even in case your readers can discover AI content for your emails, they possibly received’t care about it.

When we asked customers how they sense about the presence of AI content in emails:

38.89 percent say that the presence of AI-generated content in emails makes no difference to them

35.68 percentage say they just like the presence of AI-generated content material and feel it is an standard gain

25.43 percent do now not like AI content and may unsubscribe from emails due to it

Younger Consumers Are More Likely To Spot AI Content


When we broke down responses by way of age and gender, there has been a near 50:50 cut up in all age corporations on whether or not they might stumble on AI copy.

Younger age organizations skewed towards yes (they may stumble on AI replica). Whereas most (65 percent) customers aged forty five or older couldn’t tell if emails had been AI-generated.

More girls (fifty six percent) said they couldn’t discover AI content, and men had been almost a good cut up (50.45 percent said yes and 49.Fifty five percent said no).

Build Your Email Strategy

Want to show my insights into nice practices for e mail advertising and marketing?

Here’s how I assume you can put into effect my survey’s findings while growing consumer-centric e-mail campaigns.

Segment your target market. My survey suggests that relying on demographic factors, humans want various things out of your email. So, use electronic mail segmentation to increase open prices, lower unsubscribers, and boom ROI.


Give your site visitors a reason to join your electronic mail. Given that your e-mail listing generates $36 for each $1 spent building it, it’s really worth doing nearly some thing to get humans to sign on. So, provide new site visitors a shopping discount if they subscribe or alternate their e mail for a gated asset like a whitepaper.

Use AI as a lot as you like. My research certainly suggests maximum consumers can’t tell if you’re using AI. If they could, they probably don’t care. I’d take that as a green mild to use specialist AI electronic mail tools like Copy.Ai and Mailmeteor to jot down killer situation traces and body copy in a flash. And of route, have a human affirm it is ideal to go before hitting that agenda button!



These email advertising records shine a light on how customers use email in 2024 and display just how brilliant email is as a advertising and marketing channel. It’s a hotline into your clients’ lives. Given how regularly they take a look at their emails, you can get in contact with them and get a response day or night.

It’s even higher now with the upward push of AI. You no longer have to create emails from scratch. Open up ChatGPT or your desire of AI Writer and create dozens of e-mail campaigns in mins.

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