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The All-Encompassing Guide to Website Crawler

Do you know one of the secrets to online success? It’s website crawlers. I’ll go into detail about what they’re in a minute.

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However, for now, I’ll tell you that unless a site crawler visits your pages, you’ll find it hard to gain online traction.

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Although a site crawl is an automated process, you can still do your bit to help the bots.

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As I’ll explain, you can make your site more accessible by improving page loading times and submitting a sitemap, and that’s just a start.

Ready to learn more? Read on.

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What Is A Website Crawler?andrealchin
A site crawler is an automated script or software that trawls the internet, collecting details about websites and their content. Search engines like Google use webpage crawlers to discover web pages and update content. Once a search engine completes a site crawl, it stores the information in an index.

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There are two different ways bots can crawl a website. A site crawl evaluates the entire site, or webpage crawling indexes individual pages.

You’ll also hear site crawlers called spiders or bots or by more specific names like Googlebot or Bingbot.

Why Site Crawlers Matter For Digital Marketingpasfait
The purpose of any online digital marketing campaign is to build visibility and brand awareness, and that’s where site crawlers come in.ketofordudes
In addition to giving sites and pages visibility through content indexing, a website crawler can uncover any technical SEO issues affecting your site. For instance, you might have bad redirects or broken links, which can negatively impact your rank in the SERPs.

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The best thing about the whole process is that you don’t need to wait for a URL crawler to visit your site to find these issues.

You can use a site crawler tool to find any potential technical SEO problems and address them to make indexing easier for the bots.

This part is crucial because if a site crawler can’t access your site to index your pages, they won’t get ranked, and you won’t get the online visibility you’re looking for.sophiscake
It all starts when a site crawler checks a website’s robot.txt file, a method website owners use to communicate with web crawlers.

Bots crawl your website by fetching the HTML code of the seed URL, extracting information such as links, text content, and metadata. If your website uses JavaScript code, the bots execute it to extract important information.

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However, a site crawler only crawls some of your site’s pages at a time; search bots use a crawl budget to determine how many pages to crawl at any one time.

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The bots then store information in a database for retrieval (indexing). Data collected for indexing includes page titles, meta tags, and text.
How to Make Your Site Easier to Crawllinuxpatent
You can introduce several best practices to make indexing your website easier for website crawlers. Here are some web crawling tips you can implement today.

First, it helps to understand how Google sees your website.

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Then, work through the suggestions I’ve listed below.

Submit Your Site Map to Googlerayseries
One way to help search engines crawl your site is by submitting a sitemap. A site map enables bots to understand your site’s structure and content. They also let search engines like Google know which pages/files you consider important.

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Search engines also use site maps to find information, like when you last updated a page or the type of content.

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Site maps improve navigation, making it easier for website crawlers to find new content and index your pages.

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You can use XML, text, or RSS for your site map, and you can use tools to automate creation.

Then submit your site map via the Google Search Console. You can also view search stats in the console.

Remember to update your sitemap if you change your website’s structure or content.

Improve Page Load Speed
Slow page loading times could cost you customers, making your site difficult to index, but there’s an easy fix.

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Do a quick speed test (you’re aiming for two to three seconds of loading time.)There are several free tools out there to help you check your page load speed, such as Google’s PageSpeed Insights.

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This handy tool analyzes the speed of mobile and desktop devices and scores the outcome with a rating between 0 and 100. The higher the score, the better, but it also provides suggestions for improvements.

What if you don’t measure up?

Well, you can:

Optimize video and image sizes
Minimize HTTP requests
Use browser caching
Host media content on a content media system
Fix broken links
It could also be worthwhile looking for a new web host. One test found it was possible to reduce response times from 600 – 1,300ms down to 293ms with a different host.

Perform A Site Audit
Need a quick way to spot website performance issues and make your site more crawlable? Then, perform a site audit.

A site audit helps you optimize your website for the search engines so the bots can understand it. Finding website errors and fixing them improves the user experience, too. It’s a win-win.

However, an audit also highlights any technical issues that may impact the crawlability of your website. For example, broken links, duplicate content (which can confuse search bots), and slow-loading pages.

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