Word Diaries

The Ultimate List of Free SEO Tools

Who says you have to spend money to get more site visitors?

There are lots of unfastened search engine optimization gear that permit you to power visitors in your website. Sure, you could understand of some, like Ubersuggest, however many more options are available.


Are you geared up to dive in? Let’s get commenced!

Key Takeaways
Free search engine marketing gear allow you to power site visitors, useful resource content material optimization, and increase visibility.
Free SEO ranking software program streamlines keyword studies and assists with competitor and backlink analysis, on-page optimization, and greater.
Free keyword research gear like Ubersuggest, AnswerThePublic, Google Keyword Planner, and Google Trends can be recreation-changers on your search engine marketing strategy.


Why You Need to Use search engine marketing Tools
Fifty-3 percent of marketers plan on spending extra on virtual advertising this yr. If you intend to do the equal, meaning the use of search engine marketing equipment to simplify your studies and tune outcomes.

A picture evaluating digital advertising and marketing investments.
Search engine optimization equipment are software program that works to help marketers enhance their website online’s visibility and ranking on search engines like google which include Google, Bing, and Yahoo.


With search engine optimization equipment, you may streamline key-word studies, competitor evaluation, on-web page optimization, back link evaluation, and extra. Some examples of search engine optimization equipment consist of:

Keyword studies search engine marketing gear: Identify the most relevant and worthwhile keywords for a website with these equipment.
Content advertising SEO tools: It’s crucial for figuring out opportunities and monitoring progress. However, you should use them with an in depth content marketing method and now not as a replacement for growing amazing and tasty content.
Technical search engine marketing equipment: Find and attach technical problems that could impact your website online’s SEO.
Rank tracking search engine marketing gear: These gear help song a website’s seek engine ratings for precise keywords over time.


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But first, allow’s speak why they can be a game changer for your search engine marketing method and why you want search engine marketing tools.

I get it.

Trying to prepare content humans need and want isn’t clean. However, SEO gear can act as your assistant.

OK, so that they gained’t replace the knowledge of an search engine optimization expert. But they’ll refine your approach by means of providing you with better insights and save time with the tedious tasks so you can awareness on what matters most.

The properly news?

There are masses of loose SEO gear that allow you to become aware of issues together with your site and decide what sort of trade you need to make.


Let’s have a look at a number of them now.

Free Keyword Research Tools
All the equipment in this class assist you locate greater key phrases. Many have distinctive methods of growing key-word hints, so you may additionally want to test them out.

I stated Ubersuggest earlier than, but because it’s one of the maximum popular free search engine marketing gear, it’s worth every other mention. It has a loose rank-tracking feature and helps you discover new key phrases. You can get entry to it by using:


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Following the hyperlink, logging in, and getting into a URL to get entry to the dashboard. Navigate to “Rank Tracking” from the left facet menu. You’ll see tracked keywords, average position, and current seek end result rankings from there. Here’s an example the use of my internet site URL:


Ubersuggest rank tracking consequences.
You can song your rankings daily for any key-word or businesses of key phrases for any u . S . A ., metropolis, or county.

It also saves your information so you can pass lower back as far as you want to look in case your rankings have multiplied or reduced.

AnswerThePublic quickly became one of my favourite loose SEO equipment, and it’s now a part of the NP Digital family. Like Ubersuggest, it additionally indicates you assessment and preposition-related keywords.

I like the tool due to the fact, compared to competition, it visually represents the statistics and makes facts easy to take in.


AnswerThe Public leverages Google Suggest and finds all the questions human beings may additionally have associated with any enterprise or keyword.

Just type in a keyword, and it gives you a laundry listing of related questions humans are searching for.

The AnswerThePublic homepage.
AnswerThePublic results
Google Keyword Planner
Of path, the hunt massive Google has its personal suite of loose key-word seek tools for SEO purposes.

The Google Keyword Planner offers you recommendations, CPC statistics, and click on estimates.



Google Keyword Planner Results.
You’ll also word that many different key-word equipment have CPC records, but they’re in all likelihood pulling it from Google Keyword Planner.

When the usage of Keyword Planner, look for phrases with a excessive CPC, as they have a tendency to transform nicely while you rank for them organically.

Google Trends
Out of all of the tools on the list, I possibly use Google Trends three to 4 times per week. That’s how tons I like it.

Trends show you what’s warm proper now. In addition, it tells you if an industry is getting less search volume or more through the years.

Google Trends Results
Google Trends consequences
You can also clear out your records based totally on a selected united states or take a look at the statistics from a global attitude.


Soovle takes the idea of Google Suggest (autocomplete) however for plenty famous web sites across the net. It’s a customizable search engine that pulls all popular keywords on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and Answers.Com.

Soovle effects.
Getting a database full of famous key phrases will let you rank high inside the SERPs. Knowing that these keywords are popular on Google removes the difficult paintings and makes Soovle one of the satisfactory unfastened search engine marketing equipment, in my view.

Free Keyword Ranking Tools
Finding key phrases is simply one vicinity of SEO. You’ll additionally need free key-word rating gear to peer how well your internet site plays. Here are some of the top ones to choose from.


Google Analytics/Google Analytics 4
You can’t ignore Google Analytics for content material advertising or SEO. Adding GA4 upped the ante to capture the size of event-based totally facts to recognize the client adventure better. Virtually all of the actionable and important statistics approximately website site visitors, traffic, etc., comes from this important source.

If you’re no longer the usage of Google Analytics/4, I propose beginning as soon as feasible. No other information source gives awesome and certain statistics like this unfastened keyword rating device. To make use of this selection, join your account to the quest console.


Google Search Console
Google Search Console is the various exceptional unfastened SEO gear.

Because this device is from Google, it could tell you approximately your average ranking in keeping with u . S . For any of your pages.

Google Search Console results
And because the records comes from them, Google averages it to give you correct facts.

You can also move lower back sixteen months to look how your scores have changed and see which of your pages Google listed.

Impressions in Google Search Console.
Submit an XML sitemap to get commenced.



Bulk Google Rank Checker
The Bulk Google Rank Checker is a actual-time, unfastened SEO device for retrieving rankings for your internet site or competitors’ websites.

The device extracts one of a kind seek results from mobile and computing device with one click and categorizes key-word searches.

You can input up to ten key phrases to see the way you rank for them in over ten international locations on computing device and five on mobile.

The Google Rank Checker home page.
This is probably one of the most famous unfastened SEO software tools around. It has many capabilities, but one thing that makes it stand out is its domain authority checker.


Even though Google doesn’t use area authority, in trendy, the better the authority of a domain linking to you, the better off you’re.

The MozBar  Chrome extension indicates you the domain authority and page authority of every web page at the net, allows facts export, and does custom searches.

The Mozbar chrome extension web page.
As the name shows, SpyFu is about spying for your competition. You can use the SEO marketing suite, behavior back link outreach, carry out competitive evaluation, and extra. You need all the functions to boost your advertising sales in search engine optimization and PPC income.

Spyfu outcomes.
Stay present day with monitoring key phrases and outputting custom reviews to turn records into clients.


Make higher touch connections to build partnerships or generate income and monitor your search engine optimization rating to pressure more traffic to your internet site.

Paid subscriptions are to be had, but you could access the search engine optimization equipment freed from fee.

Free Technical search engine marketing Tools
search engine marketing has modified. You can no longer just do a few things and count on your website online to rank nicely. You must do the entirety if you assume to conquer your competition.

And when I mean the whole thing, that includes technical search engine optimization.

Search engine marketing Analyzer
I’ve were given extra loose search engine marketing gear to offer you!

If you haven’t already, attempt walking your URL via my  SEO Analyzer.


From duplicate meta tags and redirect mistakes to sitemaps and plenty more, it looks at each foremost issue in search engine optimization.

It performs SEO analysis and audit reports, which you may use to test inbound links and location velocity. It will tell you what’s incorrect with your internet pages through the search engine marketing checker.

The search engine marketing Analyzer homepage
When you test your internet site, you’ll see information on monthly Google visitors, back-links, area numbers, and competitor information.

And if you sign in for a free account, it routinely checks for errors every week to your behalf.


Google Pagespeed Insights
Speed is the whole thing. The faster your web site loads, the higher your rank, particularly concerning Google’s mobile index. And, sure, speed is a rating factor, so if you need to optimize page load instances, the use of free SEO tools is your beginning location.

PageSpeed Insights tells you what to restore so your website hundreds rapid on any device.

To use PageSpeed Insights, input your URL and click on “Analyze” for a complete record.

Results in Google Pagespeed Insights.
It doesn’t be counted if you optimize for tablet gadgets, desktops, or cellular; it’ll inform you what to fix.

Improve your on-web page and technical SEO via jogging a website crawler to do an audit on your website. Sitechecker often gets picked as one of the quality loose SEO equipment.


What I like approximately Sitechecker is you could get a technical search engine optimization audit whether or not you’re simply launching the web page, transferring a site, or looking to up your seek overall performance.

The Sitechecker homepage.
Get a complete search engine optimization audit report and a specific tick list on optimizing your internet site and rating better on Google.

Sitechecker gives over ninety more unfastened search engine marketing gear, too.

Things like your server and CDN effect your universal load time, so knowing if your website online measures up is important.


As I’ve previously explained, website pace is vital for search engine marketing. Fortunately, you can locate lots of unfastened seo software to check page speed.

Pingdom tells you your actual load time and what makes a website speedy, slow, and so on.

The Pingdom homepage.
With Pingdom, you can select which place to test your load velocity from, and it tells you what code to your web page is causing the most important slowdown.

Aside from its unfastened search engine optimization software program, Pingdom additionally affords a month-to-month website tracking subscription.



Screaming Frog SEO Spider
The Screaming Frog search engine marketing Spider is a website crawler that audits common search engine marketing troubles to help you raise onsite SEO.

The Screaming Frog search engine optimization Spider homepage.
You can use the free SEO equipment to crawl 500 URLs, get right of entry to different abilities which include URL mapping, and examine page titles and meta descriptions.

ScreamingFrog lets you examine the findings in actual time, find damaged links, and audit your redirects.

It also collects vital onsite facts to help you make knowledgeable judgments approximately your website’s wishes.



What’s the satisfactory free SEO device?
It depends on what you want! Ubersuggest is good for oneway links, keyword studies, and competitive research. XML-sitemap.Com makes it simple to create XML web site maps, and Google Analytics provides lots of information about how users engage together with your website online.

What equipment do I want for search engine optimization?
You’ll need a key-word studies tool, including Ubersuggest, and an overall tool like Google Analytics to tune your efforts.

Do I must pay for SEO equipment?
Not initially. Many loose search engine optimization gear include Answer the Public, Ubersuggest, and Google Analytics.



What’s the fine unfastened search engine marketing tool?
Google’s suite of gear is powerful and loose. Google Analytics and Google Search Console are should-haves.

Tools don’t must cost cash. I were given into search engine marketing because it was the unfastened site visitors supply I may want to leverage to compete with the large corporations.

You can leverage one of the unfastened SEO gear above to develop your seek scores.

If you’re critical about SEO, you’ll sooner or later want to pay the cash to get the right equipment. You can’t do thorough search engine marketing work without a paid subscription to some thing.


Here are the things which might be usually no longer available totally free:

Heat Maps: If you’re interested in usability, conversions, and search engine marketing, a warmth mapping tool like Crazy Egg is crucial.
Rank Reports: Knowing in which your web site ranks inside the SERPs for specific key phrases is crucial to properly search engine marketing. Rank trackers assist you to see what web page and function you’re on and tune your rank over time.


Backlink Analysis: Crunching all the facts behind back-links — anchor text, DA stage, web page fine, webmaster touch information, velocity — is necessary for any one way link audit. The equipment that provide such evaluation are state-of-the-art but usually no longer unfastened.
Before you begin paying, however, I strongly advise starting with these unfastened search engine marketing equipment!

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